Brand Guidelines
The purpose of brand guidelines are to ensure consistent and standardized use of our logos, brand colors, and other visual assets.
We have three main tools in our external branding: our logo, our fonts, and our colors.
Our Logo
The City of Kyle logo may be used only with permission from the City of Kyle and only for official City of Kyle events, approved sponsorships, and authorized partnerships. Use of the logo for any other purpose is not permitted. To request approval, please contact the City of Kyle Communications Department at communicationsdept@cityofkyle.com
We have five variations of our logo, with different applications.
The full color logo should be used only on plain white backgrounds with appropriate spacing.
Our flat blue logo uses our brand blue across the entire logo and is for special print applications where we may be limited on the number of colors we can print.
Our black logo is for places we’re limited on the colors we can use, like newspapers and other black and white color applications.
Our white logo is for when you have a dark background that you need the logo on.
Logo Whitespace
The whitespace is the space you should keep clear around the logo. When you are trying to space out the logo, first look at the size it will be on the final product. Once you have that size, look at the “E” in Kyle. The whitespace around the logo should be about the height of that “E” and should be applied to all sides.
Our Colors
Our brand consists of four colors: blue, green, red and yellow. Blue is our primary color, with green, red, and yellow secondary.
| Blue Pantone: 2955C Hex: #173A64 RGB: 23-58-100 CMYK: 99-82-35-24 |
Green Pantone: 7732C Hex: #037B3E RGB: 3-123-62 CMYK: 89-27-100-14 |
| Red Pantone: 193C Hex: #AF1C2D RGB: 175-28-45 CMYK: 22-100-90-13 |
Yellow ♦♦♦ Pantone: 116C Hex: #FFCD00 RGB: 255-205-0 CMYK: 0-10-98-0 |
| Not-Quite Black Pantone: 419C Hex: #212322 RGB: 33-35-34 CMYK: 76-65-66-90 |
Our Fonts
We understand many people may not have the exact fonts we use, so if you don't have them we ask that no decorative fonts are used for our branding and font choices match closely to our brand fonts.
Our headline font is Mrs. Eaves XL Serif Bold, a heavy serif font, and our body text font is Avenir Next, a sans serif font.
Great alternatives that are more accessible than these fonts are:
Serif Options
Baskerville
Palatino
Sans Serif Options
Century Gothic
Proxima Nova
Photography & Imagery
Local photography is preferred; stock photography is discouraged. Below are examples of the types of photography we recommend using.
To use City of Kyle logos or imagery, please email communicationsdept@cityofkyle.com
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